Stewart Butterfield



  • Stewart Butterfield, a Flickr co-founder and, more recently, founder of Slack. Before building his $2.8 billion startup Slack, which many consider the fastest-growing business app ever, Stewart.
  • Stewart Butterfield, co-founder and chief executive officer of Slack Technologies Inc., speaks during a television interview in San Francisco on Aug.
© Photo-Illustration by Fortune Stewart Butterfield, Co-founder and CEO, Slack

Stewart Butterfield And Caterina Fake

Our mission to help you navigate the new normal is fueled by subscribers. To enjoy unlimited access to our journalism, subscribe today.

The latest tweets from @stewart. Stewart Butterfield It’s possible to have software augment our ability to accomplish complex tasks, and the clearest, simplest, most powerful example of that in our history is the invention of the spreadsheet. The spreadsheet was such a massive step forward for finance, accounting and sciences. In the early 2000s, Stewart Butterfield tried to build a weird, massively multiplayer online game, but the venture failed. Instead, he and his co-founders used the technology they had developed to.

Although Slack has grown during the coronavirus pandemic, investors are concerned that the workplace software company isn’t growing fast enough.

It’s a dilemma for Slack CEO Stewart Butterfield, but he believes that it’s only a matter of time before investors understand the company’s business better.

Slack has only reported earnings five times since going public in June, 2019. But it takes about seven-to-nine quarters before a “pattern is established” and investors become more familiar with a company, Butterfield said Monday at the Fortune Global Forum.

Part of the problem may be that video-conferencing company Zoom has stolen some of Slack’s thunder in the workplace, experiencing massive growth as people shift to video conferencing during the pandemic. In some ways, Zoom is sort of like “Michael Jordan” or “Wayne Gretzky,” Butterfield said.

Stewart Butterfield

Stewart Butterfield Home

“It’s totally unheard of in the history of software,” Butterfield said.

Stewart Butterfield Jen Rubio

Zoom’s video conferencing is easier to grasp then Slack’s workplace chatting service. When Slack put up a billboard to promote the company, he said some people may have thought, “What is this, a spreadsheet?”

Indeed, Slack is researching new unconventional ways people could use its service. For instance, it’s looking into features that may seem like “Instagram Stories,” which “might sound absurd,” Butterfield said. For those unaware, Instagram Stories are the short, disappearing videos or photos people send to their friends on Facebook’s photo-and-video sharing service. Butterfield hypothesized that an Instagram Stories-like feature for companies may be more inviting to people who may be burned out on having to constantly attend video meetings.

The goal is for Slack to create workplace tools that feel more “organic” and lend themselves more to “serendipity,” he said, so that people don’t feel overburdened with online communications.

Stewart Butterfield Wife

More must-read tech coverage from Fortune:

  • What Silicon Valley needs from the 2020 election
  • Behind real estate’s surprise 2020 boom and what comes next
  • Google says it isn’t a dangerous monopoly. Here are its 4 key arguments
  • What could change at Google if the Department of Justice gets its way
  • Teledentistry is filling a cavity left by the pandemic, but some caution it can’t replace in-person visits

Stewart Butterfield Bio

This story was originally featured on Fortune.com